Converse is an American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003.
During World War II, Converse shifted its manufacturing to make footwear for the military. It was one of the few producers of athletic shoes and for over a half century the company dominated the American athletic shoe market. From the 1970s, the company lost its dominant position as competitors presented their own styles.
Today the company’s portfolio include products under the Converse, Cons, Chuck Taylor All-Star (“Chucks”), Jack Purcell, One Star, and Star Chevron trademarks. Converse frequently collaborates on special edition product releases with other brands such as John Varvatos. Converse shoes are distinguished by a number of features, including the company’s star insignia, the All Star’s rubber sole, smooth rounded toe, and wrap-around strip.
As of 2019, Converse sold products through 109 company-owned retail stores in the United States and 63 stores in international markets.